Campaigns
The MHRA is committed to improving patient safety and strategically runs regular public health campaigns to raise awareness about the importance of reporting to the Yellow Card scheme.
How you can help support our Yellow Card campaigns
Tell your colleagues and stakeholders about the campaign and ask them to also support it by sharing/retweeting the links to the animation and infographics via their organisational, personal Twitter, Facebook and LinkedIn accounts as well as via professional networks.
World Patient Safety Day 2020
During the week of World Patient Safety Day 2020 (17 September 2020), the MHRA seeks to increase awareness, engagement and improve understanding of the Yellow Card scheme. The MHRA commends the crucial role that healthcare professionals play in reporting and flagging patient safety issues, including reporting through the Yellow Card scheme. We also call upon patients, healthcare professionals, and the public to report suspected side effects from medicines and safety concerns with medical devices to the Yellow Card scheme and encourage others to do the same. We are marking this important day with the 'Every report counts' campaign emphasising that collectively, every report helps to build a bigger picture of patient safety and can lead to action to protect others. See the MHRA's press release.
The campaign features insights from patient and healthcare professionals who have previously reported and helped lead to MHRA acting to improve the safe use of medicine and medical devices. For example, the animation below features Jazz, a pharmacist in Liverpool, who shares her experiences with reporting and why she felt it was important.
Help share our other campaign materials
Please contact us if you would like more information about the Yellow Card scheme to help us raise awareness, or you wish to add information to your website or intranet, or to receive paper Yellow Card reporting forms for healthcare professionals or patients. Yellow Card forms are available which you can download and print from the Resources section of this website. See our animated video below developed by the MHRA to promote the reporting of suspected side effects. It can also be seen on MHRA's YouTube channel. Feel free to share and like the animation on social media.
Did you know that the above video can be downloaded here and added to patient waiting room television screens? Help us widen the use of this animation and reach as many patients as possible to help raise awareness about Yellow Card reporting. You can do this by speaking to your local GP practice or letting the person in charge of the patient waiting area, usually by speaking to the person at reception, know about accessing this link so they can get this added and shown to patients to encourage Yellow Card reporting of suspected side effects to medicines.
The animation above and three infographics below were developed by the MHRA as an output from the SCOPE (Strengthening Collaborations to Operate Pharmacovigilance in Europe) Joint Action project. These were then used to establish the first European wide social media campaign that was led by the MHRA in 2016.
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You can right-click on an image to save it or open in a new tab to view a larger version where you can also right-click on each image to save it locally. |
Each year, the social media campaigns aim to increase general awareness and encourage reporting of suspected side effects to the Yellow Card Scheme and in addition, there is usually a specific theme. Here are some examples below:
The 2017 campaign theme focused on the importance of reporting suspected side effects with over-the-counter medicines; however, the message is applicable to all medicines.
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The 2018 campaign theme focused on the importance of reporting suspected side effects and the safe use of medicines in babies, children, and pregnant and breastfeeding women.
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In Children: |
General Patient Reporting: |
For Pharmacists: |
